Completed: August 2010
Scope: 16,900 SF
Fashion Heaven:
The fabled phenomenon that is Balliets is a classically elegant and modern retailer of high fashion. Classen Curve is the third center in a history that began at the Skirvin Tower Hotel in 1936.
Like other founding tenants of Classen Curve, owners Bob and DeDe Benham sought out its designer, Rand Elliott Architects, to create their showcase for the finest in fashion.
Shaped by beautiful proportions, timeless forms and dramatic lighting, this Balliets space provides a space of rich textures and materials.
The 10,000 SF first floor houses apparel, accessories, jewelry and shoes. The 30’ high central atrium and 18’ high ceiling allows natural light to spill in from the second floor. Seven spectacular 12’ x 12’ “shop windows” feature double-sided projection screens, enabling product and event images to be projected to both the store’s interior and exterior.
The 7,000 SF second floor is bathed in natural light, home to cosmetics, fragrance and sales support areas. Configured into a studio concept, it offers an intimate, more private beauty experience. The cosmetic studio has its own private elevator, spa room, restroom, refreshment area, and covered terrace. Surrounded by glass, it affords natural daylight and is topped by a 11’ high ceiling, the cosmetic studio experience and product presentation is unrivaled.
In addition, it shares a spacious 2,500 SF covered courtyard with the neighboring Cafe 501. The second-floor cosmetics studio/spa is filled with natural light.
Key Points:
Rand Elliott Architects created the space as a portrait of the Balliets brand — a finely crafted container for the owners’ new store.
Personal touches and details and spaces were created to make customers feel one-of-a-kind.
The combined indoor and outdoor spaces add to the memorable experience. The acknowledgement and appreciation of scale and proportion makes customers feel good and look good in the space.
Architectural Concept:
The goal was building a timeless, modern space that acts as an effective marketing tool.
Light is the key ingredient. The architects made the space luminous, using natural light, glowing volumes and spot lighting to bring the space to life. We goal was for the customer to look radiant and to dramatize the fashion statement.
Make a visual statement about the contents from the outside. Use 12’ x 12’ windows for light control and fashion image projection.
Interior Design “Best of Year” Award, Retail category
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