The client was so excited about Rand Elliott Architects’ Classen Curve retail center under construction, they chose their location and tasked Elliot’s firm with designing a fun, modern spin on a children’s clothing store. Something one-of-a-kind.

Their Uptown Kids logo was based on a subway map to “a destination where parents and grandparents could find exceptional clothing, strollers, and educational toys.“

The resulting architectural concept was “kids’ clothes as art.” And art needs a frame, so the prominent grid emerged as an evolution of that idea. The store became a stage to brightly and beautifully present the stylish clothing and accessories at “Uptown Kids.”

The store’s grid also allowed for great flexibility in showcasing exclusives retail brands.